White & Grey Mykonos

As part of my role at Global Touch, I managed the social media presence of White & Grey Mykonos, a luxury hotel in Mykonos. My goal was to enhance the brand’s digital identity through creative visual content and a consistent, elegant aesthetic that reflected the island’s unique atmosphere.

As part of my role at Global Touch, I managed the social media presence of White & Grey Mykonos, a luxury hotel in Mykonos. My goal was to enhance the brand’s digital identity through creative visual content and a consistent, elegant aesthetic that reflected the island’s unique atmosphere.

Client:

White & Grey Mykonos

Role:

Digital Marketing Specialist

Year:

2024

3 mobile screens for a job portanl app
3 mobile screens for a job portanl app

Result

This strategy strengthened White & Grey Mykonos’ online presence, improved audience engagement, and reinforced the brand’s credibility and customer trust. It successfully connected the hotel’s luxury identity with a consistent digital experience that encouraged potential guests to interact and book with confidence.


Phone mockup with the app filter
Phone mockup with the app filter

What I Learned


  1. How to adapt a brand’s tone of voice and visual identity to match a luxury hospitality audience.


  2. The importance of combining aesthetic consistency with data-driven optimization in social media campaigns.


  3. How collaboration within an agency environment improves project workflow, communication, and creative results